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Email Marketing |
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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. |
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Results 1 - 25 of 115 matches |
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"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper |
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This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Growing Your List Organically |
| By : Bronto |
Published Date: Jan 22, 2008 |
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You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
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Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
| By : Bronto |
Published Date: Jun 04, 2008 |
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Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Looking for Some Sales Advice? Check Out CanDoGo |
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Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting. First up, how to sell faster.
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Making the Most of Email’s Increasing Importance to Your B-to-B Marketing |
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In a BtoB special report that looks into companies’ marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list. They reason is simple; email is both affordable and effective. To get the most out of your email marketing efforts here’s a few tips...learn more today!
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Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent |
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Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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Re-mailing: Targeting Those That Don't Open |
| By : Bronto |
Published Date: Aug 24, 2007 |
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Getting your message to the inbox and opened has become a significant challenge for most email marketers. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
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Sales 2.0 - Faster Sales in a Slower Economy |
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As the U.S. economy grows more uncertain, it is easy to be pessimistic. But there are plenty of opportunities. Companies in many sectors are still buying strongly. And fortunately there are tools out there that will help you find those companies and close deals. Sales 2.0 is about harnessing and leveraging the Internet to sell more, faster.
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Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates |
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Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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A New Form of Relationship Selling |
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At times nothing can replace a face-to-face meeting. Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable. I, David Thompson, explain in the video.
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Automated Lead Management Helps The Hager Group Drive $42 Million in Incremental Revenue |
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The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses |
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Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates |
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The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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B-2-B Marketing in 2008: Trends in Strategies & Spending |
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As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.
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Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Apr 11, 2008 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels |
| By : Bronto |
Published Date: Sep 17, 2007 |
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Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.
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Email Marketing Companion |
| By : Bronto |
Published Date: Jul 27, 2007 |
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Here's a companion that no email marketer should be without. From abandonment to win-back, included is over 100 common terms used by email marketers. Some terms may be very familiar, while others may be new to you. Maybe you've always wondered how SPAM got its name or what they really mean when they say "customer life cycle". Don't be caught without the answers any longer.
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Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
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Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
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EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Results 1 - 25 of 115 matches |
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