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"Show Me the Money" - Defending your Budget through Better Lead Management - a Neolane white paper |
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This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Going Global with Geolocation: Using Geolocation to Improve Navigation for Users Around the World |
| By : Quova |
Published Date: Jun 04, 2008 |
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In this new white paper by John Yunker (Beyond Borders: Web Globalization Strategies), discover how to boost click-through and conversion rates by showing Web visitors localized content. Learn how to instantly identify Web visitors’ physical locations, automatically redirect them to relevant pages, and significantly reduce your home page abandonment rates. Also: 3 key questions to ask when considering a geolocation solution. Download your copy now.
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Grow your Revenue through Integrated eMarketing Campaigns |
| By : Ensight |
Published Date: Mar 25, 2008 |
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The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
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Looking for Some Sales Advice? Check Out CanDoGo |
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Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It’s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting. First up, how to sell faster.
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MGMA Connexion - Your Defining Source for Excellence in Medical Practice Management |
| By : MGMA |
Published Date: Jun 11, 2008 |
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MGMA Connexion™ magazine is the medical group practice professional's power resource. Filled with insight from peers, advice from experts and timely information on a myriad of topics, MGMA Connexion™ ranks as the "must-read" magazine for more than 21,500 MGMA members. MGMA’s flagship publication is distributed ten times per year. This issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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Making the Most of Email’s Increasing Importance to Your B-to-B Marketing |
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In a BtoB special report that looks into companies’ marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list. They reason is simple; email is both affordable and effective. To get the most out of your email marketing efforts here’s a few tips...learn more today!
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Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent |
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Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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Reaching Your Audience: A Practical Guide to Online Video Distribution |
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With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates |
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Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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Accelerating Sales & Marketing with Web Collaboration |
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Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Web collaboration is increasingly becoming an indispensable tool in accelerating sales and marketing processes while simultaneously reducing costs.
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Application Brief: Localize Your Advertising and Web Content |
| By : Quova |
Published Date: Jan 10, 2008 |
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Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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A New Form of Relationship Selling |
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At times nothing can replace a face-to-face meeting. Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable. I, David Thompson, explain in the video.
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Automated Lead Management Helps The Hager Group Drive $42 Million in Incremental Revenue |
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The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses |
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Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates |
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The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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B-2-B Marketing in 2008: Trends in Strategies & Spending |
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As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.
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Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
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Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
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EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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B-to-B Branding through (and to) the channel |
| By : Godfrey |
Published Date: Oct 26, 2007 |
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A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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Growing Your Online Business-Finding A Better Way To Make Money |
| By : LaGarde |
Published Date: Apr 24, 2008 |
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In this webinar you will learn: The value associated with SaaS model, Importance of PCI Compliance, How to establish an eCommerce plan including budget considerations, Case Study-Overview of TeaGschwendner, Things to look for and avoid when choosing an eCommerce partner, Understanding the LaGarde difference.
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Generate Revenue with Online Video Ads |
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The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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Results 1 - 25 of 112 matches |
Sort Results By : Published Date | Title | Company name |
Home >
Emerging Marketing |
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More Emerging Marketing Topics |
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Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention |
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