Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization. Download Now
If you're like many web marketers, there's so much you've wanted to test to optimize your site. But there are at least five things that you might be doing that could be hindering the success of your tests. Find out how you can improve your multivariate test results to maximize the success of future campaigns in this presentation by SiteSpect. Download Now
Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy. Download Now
If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips. Download Now
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business. Download Now
Organizations evaluating higher-end web analytics products must consider many factors in deciding which product best meets their needs. These factors go well beyond a simple comparison of reports and base license prices. Download Now
